Southern Charm started in the warmth of a home kitchen in Northwest Louisiana and was originally known and loved as Batter Up Bake Shop. For ten years that name became recognized for quality, taste, and love. Because of this, it quickly grew into something more. While the new name grows in our new community in Western Montana, the quality of our products grows as well. We have been a Locals Love Us Winner in Shreveport, Louisiana in the Wedding Cakes and Pastries Category several times as our customers spoke and we were recognized. As the new name becomes more recognized, our promise is to keep our products tasting like home. The taste of comfort and fellowship which creates memories.